I figured I would like this place, because it has the same name as my Daddy!! In all seriousness, this place was certainly one of the most "clubby" atmospheres. However, I only visited one level, and at night, so I missed the live entertainment portions for the most part. It featured various levels with different DJ's and music. The one downfall, however, was that it was a bit too crowded. Nonetheless, I could see it getting "old" quick for locals. This place was definitely one that catered to the college crowd, and consequently, the "Spring Breakers." If someone wanted a cozy, relaxed atmosphere, this bar would not be for them. However, if you are looking for a super lively nightclub crowd, Rick's is it!!